C3 software from orbit to the tactical edge. Built by operators, deployed across the most demanding national-security missions.
Media & Press Kit
For Press
Brand, messaging & media resources
Welcome to the Auria press page. Here you'll find the brand elements, messaging, and media resources needed to represent Auria accurately in the press — drawn directly from the Auria brand system.
The logo suite downloads as a zip of vector (SVG, EPS, PDF) and raster (PNG, JPG) lockups, including the four Auria product family logos. Contact marketing@auria.space for the full digital brand guidelines.
About
About Auria
Auria is a space C3 company built deliberately — seven specialist organizations brought together into one integrated team rather than assembled by accident. The result is a single company that can architect a satellite ground system, write the mission-planning software that runs on it, secure the network it rides, and train the operators who use it.
Its mission is to advance customer command, control, and communications capabilities through system-of-systems integration — connecting space assets, ground systems, and warfighters from orbit to the tactical edge. Its products are commercially licensed and operationally deployed today across the U.S. Space Force, Space Rapid Capabilities Office, Space Systems Command, SOCOM, the Intelligence Community, NOAA, NASA, and the Missile Defense Agency.
Auria is midsize by design: large enough to win complex prime contracts, small enough to decide in a day. Every product ships on open architecture with API integration — customers adopt a single product or the full platform, and there is no vendor lock. Where a traditional prime quotes an 18-to-24-month custom build, Auria deploys proven COTS software in weeks.
Fact SheetIn Review
20+ yrs
C3 domain expertise
1,000+
Active Users
4
Product families · 18 operational products
20+
SBIR awards, including a Phase III
6
U.S. locations · HQ Colorado Springs, CO
2016
ISO 9001:2015 QMS certified since
Figures are drawn from current Auria public materials. Product and user counts vary between the website, the brand guidelines, and sales collateral — comms to confirm a single set of numbers before this page goes live.
Identity
Logo Suite & Rules of Use
An ascending apex mark locked to the Auria wordmark. Three planes converge on a single point — read one way it is an A, read another it is a vector leaving the ground. The horizontal lockup is the default and covers almost every use. Never redraw, distort, or recolor any part of it.
Full color · on White
Reverse · on Deep Blue
One-color Deep Blue · on Signal Light
One-color White · on Navy
Apex mark · GoldDownload Logo Suite
SVG, EPS, PDF, PNG & JPG
Clear Space
Give the logo room to climb. Keep clear space equal to X — half the height of the apex mark — on every side. Nothing enters that field: no type, no rules, no image edges, no other marks.
Minimum Size
The apex mark never reproduces below 20px tall on screen or 6mm in print. The orientation is fixed — the apex always points to the top of the canvas.
Standalone Mark
Use the mark on its own only where the wordmark won't fit — avatars, favicons, app icons, social profile marks, and pattern work. Everywhere else, lead with the full lockup.
Do
- Keep clear space of X — half the apex height — on all four sides
- Use full color on White and Signal Light; reverse on Deep Blue and Navy
- Reserve the one-color files for genuine production constraints
- Use the mark alone only where the wordmark won't fit
- Scale the whole lockup proportionally, from a corner
- Place on the calmest part of a photograph, and check contrast
Don't
- Recolor the apex or the wordmark outside the approved files
- Stretch, squish, rotate, or skew any part of the logo
- Add drop shadows, outlines, glows, or gradients
- Rebuild the lockup — never re-space the mark against the wordmark
- Set the word "Auria" in Hubot Sans and call it a logo
- Place the logo on a background without enough contrast
Palette
Color
Auria runs on Deep Blue and White. Gold is the only loud color in the system, and it is spent carefully — on the apex, on the single most important action, and nowhere else. Click any swatch to copy its hex.
Brand Core
Two colors carry the whole system. Deep Blue is the primary ink and the base of dark mode; White is its inverse and the base of light mode. Everything else supports.
The Working Palette
Four colors fill the space between the core. Auria Gold is the lead accent and the only signal color — treat it as a limited resource. Navy builds depth on dark surfaces; Orbital Blue carries diagrams, links, and quiet structure; Signal Light is the calm light surface.
Surfaces, Text & Borders
The neutral tokens flip between modes. Toggle to see the resolved values for each — surfaces, text tiers, and borders.
The Background Bloom
One ambient gradient carries every dark surface — heroes, full-bleed bands, and any section that needs depth behind it. Two cool blooms sit off-centre over a Deep Blue base, with a fade to solid at the bottom edge so the next section joins cleanly.
Background · Ambient
#16223A
#0E1626
rgba(47,196,219,.10)
rgba(43,137,166,.08)
Base radial at 120% 60% from 50% 40%. Cool blooms at 22% / 28% and 82% / 88%. The bottom 66% fades to solid #0E1626 so the surface meets the next section without a seam. Click the panel to copy the full stack.
Working with Color
The rules that keep the palette legible and the hierarchy intact.
Rules of Use
- Lead with Deep Blue and White. Everything else is support, not scenery.
- One gold moment per view. If there are two, the page has no priority.
- Never set gold type on white — it measures 1.9:1 and fails at every size.
- In light mode, links and accents use #3A6C85; gold stays on fills and marks.
- Navy is a surface, not an ink. Don't set body copy in it on Deep Blue.
- Orbital Blue owns diagrams, grids, and orbit lines — the quiet structural layer.
- Signal Light alternates with White to band a long page. It is not a card fill on white.
- Keep the background bloom behind content. Nothing legible sits directly on it.
Values are the canonical Auria brand tokens. For the full color specification — tints, state colors, and print builds — request the digital brand guidelines at marketing@auria.space.
Type System
Typography
Three families, three jobs, no overlap. Hubot Sans builds the headline. Geist carries everything you actually read. JetBrains Mono handles the numbers, the labels, and anything that came out of a system. All three are free and open source.
Get the Typefaces on Google FontsHeadline
Hubot Sans
A variable grotesque with a mechanical spine and a wide stance. Set uppercase and tight for display; it is engineered, not decorative. Never set a paragraph in it.
.h1 .h2 — 700 · .h3 .h4 .h5 .h6 — 600
Body copy
Geist
A neutral, open sans built for screens. Large apertures and even rhythm keep long technical passages readable at 16px and below. If a person reads more than a few words in a row, it is Geist.
.body 16/1.6 · .body-sm 14/1.55 · .body-lg 22/1.5
Eyebrow · Button · Data
JetBrains Mono
Fixed-width, tall x-height, unmistakable zero. It carries eyebrows, captions, nav links, button labels, metrics, timestamps, and anything a machine produced.
.eyebrow 12 · +0.16em · .button 14 · 600 · +0.06em
Brand Communication
Light Tone & Voice
The essentials for writing as Auria: an operator explaining the mission, not a vendor selling one. Specific, unhurried, and free of adjectives it can't back up. The full voice & tone guide is available on request.
Specific, Not Adjectival
Name the program, the customer, and the number. Auria's credibility comes from detail, not from emphasis. If a claim can't be sourced to a contract, a deployment, or a test result, it doesn't run.
"The writing should sound like the work: specific, unhurried, and free of adjectives it can't back up."
Proof Over Promises
Lead with what is already deployed. Commercial-grade products, government-grade execution — operationally proven, commercially licensed, and available without a multi-year development contract.
"Commercial-grade products. Government-grade execution. Battle-tested technology."
Upward Momentum
Auria writes from a posture of ascent, not aggression. The tone is confident and forward-leaning without posturing — the same steady bearing the apex mark carries.
"Elevating people. Achieving the extraordinary."
01 · Our brand
ElevateTaking on the greatest challenges in space with exceptional people, exploring new realms, and elevating human experience.
02 · Our name
AuriaInspired by Aurora, our planet's dynamic light display, and Aria, the blend of vocal power and instrumental precision — harmony and orchestration.
03 · Our tagline
Upward momentumOur purpose and spirit — the relentless drive to push boundaries, embrace change, and propel ourselves to new levels of achievement.
04 · Our symbol
True northA singular force on an upward trajectory, dynamic yet stable. A reminder to align our actions with our values and our dedication to mission success.
Leadership
Executive Headshots
Approved high-resolution headshots of Auria's executive leadership for editorial use. Auria is led by people who have spent their careers in C3 — building the software, operating the systems, and running the missions.
Additional executive headshots and full bios — including Kurt Ulrich (CIO), JD Kuhn (CFO), Chris Bartley (President & GM, BCubed), Karina Arushanyan (EVP, Space Systems & Cyber), Philip "Duke" Labasi (EVP & GM, Strategic & Defense Solutions), and Chris Hassett (EVP & GM, Commercial + Public Sector) — are available on request at marketing@auria.space, or on the leadership page.
Product
The Auria Product Suite
Four product families covering space intelligence, training, cybersecurity, and tactical communications — 18 operational products in total. They are siblings under one master brand, not sub-brands. Open architecture lets customers adopt a single product or integrate the full platform, with no vendor lock. Every lockup is downloadable below — eight SVG variants per family from each card, or the complete pack in all five formats.
SDA · Constellation
Mission planning & satellite operations
Sensor tasking, mission scheduling, and operational planning for space domain awareness and constellation management. Autonomous scheduling, constellation management, and SATCOM orchestration in one suite — generating deconflicted schedules in seconds rather than hours.
Space Superiority
Battle management & training
Battle management software and training simulations for space superiority and contested-domain operations. Gamified Space C2 training and blue force tracking that forges mission-ready warfighters before the mission begins — BORG is the tool of record for STARCOM.
Cyber · Threat Detection
Cybersecurity & threat detection
Mission cybersecurity and threat detection across satellite, ground, and tactical-edge networks. Patented unsupervised machine learning detects threats without signatures — identifying 95% of malicious activity missed by leading commercial vendors, with same-day deployment and no agents.
Ground · SATCOM
Ground systems & SATCOM
Ground systems, SATCOM orchestration, and cross-network handoff for end-to-end mission connectivity. Software-defined, waveform-agnostic radios and digital ground stations install in hours and update in the field without procurement.
Using product logos — Do
- Give product logos the same clear space rule — X on all four sides
- Use the full-color version on White and Signal Light, reverse on Deep Blue and Navy
- Lead with the Auria logo on corporate surfaces; lead with the product logo inside the product
- Keep product names in their locked casing — HeliOS, Crucible, Sentry, Beacon
Using product logos — Don't
- Lock a product logo to the Auria logo as a single combined mark
- Recolor a product mark or set its name in Hubot Sans as a substitute
- Introduce a fifth product logo without adding it to the system first
- Scale a product logo larger than the Auria logo on a shared surface
In the News
Press Mentions
Recent coverage and mentions of Auria. This section will populate as coverage is confirmed and cleared for display.
Outlet
"Pull quote or headline from recent coverage will appear here."
Outlet
"Pull quote or headline from recent coverage will appear here."
Outlet
"Pull quote or headline from recent coverage will appear here."
See official announcements on the Auria Press & Announcements page, and long-form perspective under Insights.
Get in Touch
Press & Media Contact
Media inquiries
For press inquiries, interviews, additional brand assets, or high-resolution files, reach the Auria communications team directly. We aim to respond to press requests within one business day.
marketing@auria.spaceCompanyAuria
Websiteauria.space
Headquarters1755 Telstar Dr., Suite 400
Colorado Springs, CO
Colorado Springs, CO
CAGE1VVQ5
Press releasesauria.space/news/press
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AssetsLogo suite (.zip)